Tuesday, November 13, 2012

Apple's Patents Litigation


That was a very interesting article. Anyway, Apple seems to be continuing on suing, with particular focus on Google and Samsung. Google has been on the defense, as articles mentioned Eric Schmidt dislikes litigation as it deters innovation from continuing. Samsung, on the other hand, is on the offense, though it counterattacks Apple on another patents rather than on the patents Apple suing for. It's like you are arguing about A with your friend but he is arguing about B. Of course it would never end because you are talking about two different things in which both of you may be correct or either one wrong or possibly both wrong.

People sometimes need a taste of their own medicine. And yes, I believe Apple needs this, too. Notification bar is obviously not Apple's innovation, but there isn't a patent there in which some party should have patented it. If iOS 7 below really comes true, then isn't it obvious where the ideas come from? (Hint: Google).




Anyway, I believe Apple has lost its cutting edge in design as clearly the design of iPhone has not changed for years. Only slight change in iPhone 4 but the main idea is the same: rounded edges and the rest are straight. Yes, the best must be simple, but simple may not be the best. After a while, I am bored with iPhone's design. It may work with larger devices like iPad because I would care less about my tablet's design as it is functionality over design, but less so for phones as in the past, not-so-distant past, phone also serves as a fashion icon. "This phone looks cool". That's why I love my Galaxy SIII. the top and bottom part are not exactly round, but not straight either. Beautiful.

Currently, Apple news would most likely be litigation news, another device renamed/resized news, or copy pasting fails due to some manufacturing problems. There isn't any more hype to Apple news, except extraordinary sales from I-don't-know-who-wants-to-buy-the-same-thing-over-and-over-again.

And you know, I know a story, most probably a Chinese folklore (not sure if I use the correct term here) where an author copy another and the real author brings the matter to the King. I could not find the story on the Internet and I am not sure if everyone is familiar with the story. If I remember correctly, it is also in Ikkyu-San's book. Well, the story goes that both authors ultimately are put before the King. The King was then asked to judge who copies who. You know what the king did? There was a moment in Apple-Samsung fight in which the judge asks the Samsung lawyers to tell which one is iPad and which one is Samsung Galaxy Tab and the lawyers could not tell them apart at the distance the devices were shown to them. Well, close enough, but what the King did was asking both authors to continue the story. The real author is able to continue the story while the copycat obviously going dead soon. Anyway, probably to see where the copy litigation is going, we need to see who continues on the innovation. Apple stops innovating the phone design and the iOS' UI most of the time (except for the addition of notification bar which is not an innovation and the multitasking bar which is an innovation), while Google just adds additional quick settings in Android 4.2 and Samsung is back to business with rounded top and bottom phone.

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